Meet the Team
Dana Cafaro
Registered Practice Operations Coordinator
(877) 338-8826
Dana has been an essential part of the team since February 2008. She graduated from the University at Albany with a Bachelor's Degree in Economics & Business and holds Series 6, 63, 66, and 7 licenses, as well as a Life Insurance license. Dana is also a Notary Public in New York State. These qualifications enable her to assist Matt and Lorissa in various transactions and client services.
Having worked together with Matt for over 15 years, Dana is an integral part of their collaborative efforts. As their Registered Practice Operations Coordinator, Dana oversees daily business operations, event planning, and marketing efforts. Dana plays a critical role in supporting Matt and Lorissa's mission to provide exceptional service to their clients, acting as their right hand and ensuring strong team communication.
Originally from the Adirondacks, Dana now resides in Rotterdam with her husband and two children. She cherishes time spent with her family and loves to volunteer whenever possible.
Lorissa Hoff
Financial Advisor
(518) 478-6440
lorissa.hoff@ceterainvestors.com
Lorissa Hoff is a dedicated Financial Advisor with Greenwood Hoff Wealth Management, under Cetera Investors. Originally from Queensbury, NY, Lorissa graduated from SUNY Oneonta in 2018 with a Bachelor's degree in Economics & Finance. She began her career with an internship at Foresters Financial in the summer of 2017, where she connected with her colleague Matt.
Upon graduating, she accepted a full-time position with the firm. In 2019, Cetera Investors acquired Foresters Financial, and Lorissa has remained a valuable member of Matt's team since. She has been with Matt and Dana for over six years, and has since been a pivotal part of their growth.
Lorissa is committed to building lasting relationships and delivering long-term value, ensuring her clients' financial plans are as robust and hardworking as they are. Matt brought Lorissa on board with the future in mind, aiming for a smooth transition for their clients when he eventually retires, so they continue working with someone who knows their financial goals intimately.
Recently married, Lorissa resides in Ballston Spa with her husband, Kevin Hoff, and their rescue dog, Oden.
Matthew Greenwood
Financial Advisor
(518) 478-6313
matthew.greenwood@ceterainvestors.com
Matt has been in the financial services industry since graduating from Siena College in 1995 with a Bachelor of Science in Finance. He began his career at First Investors, which later became Foresters Financial and eventually acquired by Cetera Investors. Starting with friends and family, Matt has built a loyal client base over the past 29 years, working with young families, baby boomers, and recent retirees. He values long-term relationships with his clients, ensuring their financial plans stay on track as life changes.
Matt's passion for helping families is rooted in his own life. He met his wife of 27 years in Saratoga through mutual friends, and they chose to settle in his hometown of Glens Falls. Together, they have raised two sons, and appreciate the small-town feel that Glens Falls offers.
Matt and his team are dedicated to giving back to their community. They actively support local causes, including the Ronald McDonald House in Albany and Kindness Kloset in South Glens Falls, among other events throughout the year.
Matt feels grateful to have a career he loves, where he can make a meaningful difference in people's lives and be part of a community he cares about.
Stephanie Yurschak
Licensed Sales Assistant
stephanie.yurschak@ceterais.com
Stephanie joined Greenwood Hoff Wealth Management in June 2025, bringing with her a strong foundation in both economics and human behavior. A graduate of Buffalo State College and the University at Albany, she earned dual Bachelor of Arts degrees in Economics and Psychology in 2012.
Stephanie has her Series 6, 63, and 65 licenses, along with her Life Insurance license. Her focus on growth and willingness to jump in wherever needed made her a great fit for the team.
As a Licensed Sales Assistant, Stephanie supports the team with essential office tasks and client service needs, ensuring smooth operations and an exceptional experience for every client. Her addition represents the continued growth of the team, and she is excited to contribute her experience and enthusiasm to a team that values collaboration, long-term relationships, and client success.